It was about 111 years ago, when Mr.Roopchand Chabildass, a renowned businessman with an enterprising ardour, had travelled all along from the desert land of Kutch Gujarat [Western India] in order to explore the possibilities of venturing into the business of Gold, Silver, Cotton, Ground nuts, Oil and Turmeric. 

 

Later, in 1937 - his two sons - Mr. Punamchand R.Shah and Mr. Milapchand R.Shah, with the pioneering zeal, keen foresight and strong determination, consistent with the noble ideals of his father, Late Shri Roopchand Chabildass ventured into our family-run company   "The South India Flour Mills Pvt. Ltd.," the first wheat flourmill of the Southern India at Chennai with grinding capacity of 25 Mts. per month, with indigenous machinery. The company grew from strength to strength making tremendous strides in the perfection of the quality and today we have a milling capacity of 79000 Mts. of wheat per month with two imported plants from Henry Simon, U.K. and Buhler bros., Switzerland.

 

Presently, Mr.Rajendra M.Shah, B.E. and Mr. Hemant M.Shah, B.Com. two sons of Mr. Milapchand R.Shah and his grandson Mr.Gaurang R.Shah, M.B.A. - gifted with business acumen matched by few, are continuing to carry on the tradition set by their ancestors, a tradition in excellence of supplying quality flour to consumers.

 

A Board meeting in progress discussing on launching of Company's new range of products mfd. in recently imported Italian plant 

•  Mr. Rajendra M.Shah, B.E. (Mech.) Managing Director  

A Qualified Mech.Eng., he had I.G.P. Advance milling course at Kansas University & Flour milling mgmt. Course at Northern Crops Institute, U.S.A. He is a committee member of C.F.T.R.I., Mysore, former committee member of I.S.I., Dev.panel for flour milling industry by D.G.T.D.- Advisory committee, Company Law Board Ex- President of Roller Flour Miller Federation of India & Tamilnadu Roller Flour Millers' Asso. has played a significant roll in developing export markets for company's products.

 

•  Mr. Hemant M.Shah, B.Com. Jr. Managing Director 

A commerce graduate having expertise in sales promotion & in marketing of various consumer products. Entire retail operations of the group are managed by him and he also looks after the financial matters.

 

•  Mr. Gaurang R.Shah, B.Com., M.B.A. (Aus.) Director  

A commerce graduate and MBA from Edith Cowan University, Perth, he is also doing a degree course in Flour Milling with NABIM, London. He is looking after Company's Exports business. 

 

•  Mrs. Bharti R.Shah, Dip.H.S. Director 

A diploma in Home Science, she has flair for marketing and she has associated herself with launching and marketing of Company's products.

 

•  Mrs. Naina H.Shah, B.Com. Director 

A Commerce graduate and lower diploma in French Literature, she has attended short courses on Baking & Confectionery at Food & Craft Institute, Pune. Being interested in marketing she has associated herself with launching and marketing of Company's products.

 

  View of the SIF milling plant and office complex located in the vicinity of Chennai port and Royapuram railway goodshed which simplifies our logistics of movement of raw material & finished products 

The Flour Milling Industry is the oldest and largest agro based industry in the country with an annual turnover of Rs. 25 billion. There are nearly 712 roller flourmills in India with an installed capacity of 17 MMT in the country producing various milled products. 

 

The South India Flour Mills Pvt. Ltd. was the first flour mill in South India and is the third largest flour mill in India. SIF started milling operations in 1937 and were pioneers to introduce wheat products in South India to cater to the needs of housewives and bakeries. Apart from the wholesale the company was also the first of the flour mills to enter the retail market, selling wheat products in small packages in 6000 outlets in Chennai. SIF is the second to have wheat silos with a storage capacity of 2500 Mts., manufacturing one of the finest qualities of wheat products in the country. The two units of the mill are capable of processing 79000 MTS. of wheat per month, equipped with the most modern machinery and continually upgrading the plant to meet national and international standards. The South India Flour Mills Pvt. Ltd. is one of the biggest exporters of wheat flour from India. 

 

The company has a very sound and effective financial system adopted for its growth. With an annual turnover achieved at Rs. 269.15 million for 2001-2002, with higher goals as future vision.The entire operations of the Company are computerised for efficient control.

[A view of the EDP section wherein day to day data are processed online] 

Distribution network    As the concept of marketing the products in small consumer packs is fast growing in India and the demand for the company's products in small consumer packs is encouragingly increasing, we have installed an automatic nitro flush pouch pick-fill-seal machine with dust collector and auger filler worth Rs. 2.25 million to improve the quality of packaging & distribution network for company's products.  A part from the channel of wholesale customers,our sister concern is looking after the distribution of products of the company in retail outlets and is also taking care of our stability in finance, procurement of raw materials.